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  • Writer's pictureRhys

Speed Vs Quality: Which is better?

“Speed and efficiency do not always increase the quality of life.” — Robert Fulghum

One of the most common questions we’re asked when undertaking any new project is, “How long will it take?”

Then, when we give an estimate, it’s not rare for the customer to come back and say they need it sooner.

While we always try to be accommodating and understand that deadlines need to be met, speed can sometimes come at the cost of quality.

You might have seen a great video circulating of an artist who draws the famous comic book hero, Spider-man, three times.

At first, he has a timer set to ten minutes and draws a detailed, lifelike rendition of the webbed superhero. Then, he has just a minute on the clock, and the result is a rough sketch or outline of the original drawing. Finally, he sets a 10-second timer and what he produces is something you’d expect from a toddler.

If you haven’t seen the video, we’d highly recommend it, and you can watch it here.

The problem with rushing any work is that the results often aren’t what you expected.

Rushing puts too much pressure on the person completing the task at hand, causing them to focus more on time than on what they’re producing.

Think about writing. Authors and writers face deadlines all the time, but imagine if the deadlines were all brought forward.

Could an author write the same book that took them an entire year in just a month?

Could a journalist write a newsworthy article in 15 minutes instead of two hours?

The answer will almost always be no.


Because quality takes time.

“I understand that SPEED is an indispensable quality, but I discovered lately that WAITING also works most times with even better results.” — Amos Gideon Buba

Quality will always win over speed because it’s the only way to ensure that you have the best final product.

So, if you’re looking for help or advice with your next project, and you need it completed to the highest standard, get in touch to find out how we can help!

Contact us on (0191) 482 5042 or email us at

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